Available for selective architecture consulting
TU

Talha Umair

Helping brands scale eCommerce from launch to enterprise operations through high-performance architecture, dependable integrations, and AI-enabled customer workflows.

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Years Exp.
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Platforms Shipped
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SKUs Managed
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Magento Certified
Magento 2 Shopify Plus Laravel Hyvä Theme GraphQL AI Integrations React Native TypeScript PHP 8 Magento 2 Shopify Plus Laravel Hyvä Theme GraphQL AI Integrations React Native TypeScript
Platforms & Ecosystems:
Adobe Commerce
Shopify Plus
Zoho ERP
Salsify PXM
Hyvä Themes
01 — About

Who I Am

I'm a 2× Magento Certified Solutions Architect and developer specializing in scalable technical architectures for digital commerce systems. I turn highly complex, multi-layered requirements into fast, robust, and clean production platforms.

Whether it's building Sharia-compliant payment extensions published on the Adobe Commerce Marketplace, integrating voice-powered artificial intelligence that automates 60% of customer support calls, or scaling multi-vendor platforms to support 500K+ SKUs across 16 countries, I build with a metrics-first mindset. Every system I design is engineered to deliver direct, measurable business outcomes.

📍
Location
Lahore, Pakistan
Brand / Site
codebanana.tech
🎯
Expertise
Magento 2 & Shopify Plus
🏆
Credentials
Adobe Certified Professional
02 — Career History

Key Milestones

Co-Founder of E-Sparks since 2016 — progressing through Frontend Team Lead, Senior eCommerce Consultant, and now Chief Technology Officer.

Chief Technology Officer

E-Sparks (eCommerce Development Agency)

Mar 2022 — Present

Lead technology strategy, architecture, and delivery at E-Sparks, personally overseeing planning, technical design, and execution across 28+ eCommerce projects for international brands.

  • Architected Kuwait's first Sharia-compliant BNPL payment extension, published on the Adobe Commerce Marketplace after passing all 6 Adobe quality gates, with 13+ versions shipped.
  • Directed the design and delivery of a multi-vendor B2B marketplace supporting 500,000+ SKUs across 16 country storefronts.
  • Led architecture and delivery of an AI-powered voice support system, automating 60% of customer support calls and reducing dispute rates by 45%.
  • Directed technical strategy for multi-country, multi-currency B2B platforms across the UK, Germany, France, and Italy.

Senior eCommerce Consultant

E-Sparks — Architecture & Project Management

Jul 2019 — Mar 2022
  • Led requirement-gathering phases and translated business needs into scalable technical architecture and system design.
  • Authored dozens of custom modules, checkout overrides, and third-party integrations for Magento 2.
  • Performed high-level database query and performance optimization, reducing server response times by 60%.
  • Owned full project lifecycles — planning, resourcing, timelines, budgets, and documentation — from kickoff through post-implementation.
  • Migrated legacy Magento 1 storefronts to Magento 2 with zero organic SEO ranking loss.

Magento Frontend Team Lead

E-Sparks

Sep 2016 — Dec 2019
  • Acted as Lead Developer/Architect for a small team that scaled rapidly, setting technical direction as the team grew.
  • Owned the full development lifecycle — design, coding, testing, defect resolution, and production support — in collaboration with internal teams.
  • Developed, debugged, and optimized complex PHP web applications for performance and stability.
  • Built integrations with API-driven third-party systems to extend platform functionality.
  • Mentored junior developers, helping them ramp up on Magento architecture and best practices.

Co-Founder

Sep 2016 — Present

Co-founded E-Sparks in 2016 — right as my time at RLTSquare came to a close — and grew alongside the company through each of the roles above, culminating in the CTO position in 2022.

Magento Front-End Developer

RLTSquare

Sep 2013 — Aug 2016

Certified Magento Front-End Developer responsible for building and styling front-end components that translated design mocks and user stories into production-ready Magento storefronts. Also reviewed and processed pull requests for production deployments.

  • Developed and maintained front-end components in Magento, translating design mocks and user stories into functional storefronts.
  • Reviewed and processed pull requests for production deployments.
  • Performed regular Magento installation updates and applied security patches.
  • Built new front-end functionality and implemented UI/UX changes across live storefronts.
  • Worked across HTML5, CSS3, JavaScript, jQuery, ES6, TypeScript, LESS, PHP, and XML.
03 — Capabilities

Technical Stack

04 — Selected Case Studies

Featured Work

A showcase of custom eCommerce architectures, fintech checkout extensions, and software solutions delivered under my technical leadership and hands-on direction.

Saudi Arabia Magento 2 Build

Saudi Men's Fashion Store (Saksooka)

A full redesign and two-phase rebuild delivering OTP authentication, COD fraud prevention, HyperPay payments, and a bilingual multi-store.

Challenge

No OTP authentication, high COD fraud from unverified orders, missing localized payment methods, and no Arabic RTL structure.

Solution

Two-phase platform rebuild adding OTP login, COD fraud prevention, HyperPay integration, engagement systems, and brand-new UI architecture.

Result

Reduced COD fraud via multi-channel verification, 4+ Saudi payment methods live, full AR/EN bilingual multi-store, and a scalable clean platform.

Kuwait Adobe Marketplace

Sharia-Compliant BNPL Payment Extension

Architecting and publishing Kuwait's first Sharia-compliant "Buy Now Pay Later" merchant gateway integrated natively into Adobe Commerce core.

Challenge

Lack of localized Sharia BNPL checkouts, strict Magento extension review guidelines, and complex webhooks ledger synchronization.

Solution

Designed extension passing all 6 Adobe Commerce validation gates. Standardized webhooks ledger sync, dynamic split payouts, and RTL layout support.

Result

Shipped 13+ official extension releases, securing seamless transactions across thousands of active regional merchant storefronts.

Egypt ERP Integration

Hybrid B2B Fashion Wholesale Marketplace

Connecting retailers with manufacturers across Egypt — unifying online purchasing, telesales, inventory, and finance under a single platform using Shopify and Zoho One.

Challenge

Fragmented operations across disconnected tools, manual reconciliation errors, and no B2B credit or commission management system.

Solution

Rebuilt on a custom Shopify storefront with Zoho One ERP integration — unifying online orders, telesales, inventory, finance, and automated commission tracking.

Result

Unified multi-channel platform, automated finance & commissions, real-time ERP synchronization, and a scalable future-ready foundation.

Additional Architectures

Filter across 28+ platforms built for global merchants

🤖
Skincare / DTC · US

AI Voice Support & Verification

Cut skincare brand return disputes by 45% and automated 60% of support calls using an AI voice pipeline synced with Shopify.

Shopify Laravel AI Voice Twilio
Delivered via E-Sparks technical oversight
🏪
Marketplace

Unified Magento/Laravel Store

Multi-vendor marketplace combining a custom Magento 2 buyer storefront with a custom Laravel backend via GraphQL API.

Magento 2 Laravel GraphQL REST
Delivered via E-Sparks technical oversight
Wholesale · Egypt

B2B Fashion ERP Platform

Fashion wholesaler ERP integration, mapping online orders, manufacturer queues, and finance with real-time Zoho sync.

Shopify Plus Zoho ERP B2B Middlewares
Delivered via E-Sparks technical oversight
📱
Telehealth · HD

On-Demand Telehealth Apps

Three-app mobile ecosystem connecting doctors and patients via Agora SDK with custom clinic and home schedules.

React Native Laravel Agora SDK APIs
Delivered via E-Sparks technical oversight
💳
Kuwait · Adobe

Deema BNPL Magento 2

Kuwait's first Sharia-compliant BNPL payment module. Released 13+ versions, passing all 6 Adobe marketplace gates.

Magento 2 PHP Adobe Gateway RTL
Delivered via E-Sparks technical oversight
🛒
Kuwait · WC

WooCommerce BNPL Plugin

Official Deema BNPL gateway for WooCommerce. Highly optimized checkout flows with webhook-based ledger sync.

WordPress WooCommerce PHP Fintech
Delivered via E-Sparks technical oversight
🚗
Middle East

Automotive Configuration Portal

Magento-based configurator engine for vehicle ordering, dealer finance estimation, and test drive bookings.

Magento 2 PHP Configurator RTL
Delivered via E-Sparks technical oversight
💊
Healthcare · USA

Supplements Referral Platform

US medical dispensary with automated commissions, practitioner referral links, and Stripe recurring subscription cycles.

Magento 2 Vnecoms Stripe Sub
Delivered via E-Sparks technical oversight
🔧
GPS Tracking

Dual On-Demand Servicing Apps

React Native apps linking clients with service providers with real-time GPS tracking and dynamic smart surge pricing.

React Native Laravel Firebase Maps
Delivered via E-Sparks technical oversight
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Fashion · Australia

CE Magento Speed Optimization

Migrated from Magento Cloud to CE, upgrading version engines and reducing infrastructure hosting cost by 60% with green vitals.

Magento 2 Community Ed. Performance SEO
Delivered via E-Sparks technical oversight
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B2B · Europe

4-Store B2B Auto Platform

European multi-store grid scaling Magento B2B across UK, IT, FR & DE with ERP syncing and auto translations.

Magento 2 B2B Multi-Store Stripe
Delivered via E-Sparks technical oversight
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EdTech

AI Education Coaching

Subscription education system incorporating subject-specific Chatbase AI support bots across 3 role hierarchies.

WordPress Chatbase WooCommerce AI Bot
Delivered via E-Sparks technical oversight
⚙️
500K+ SKUs · B2B

500K SKU Industrial Market

Multi-vendor parts exchange database spanning 16 EU countries with vendor self-service consoles and dynamic shipping APIs.

Magento 2 CED Multi-Vendor Amasty DHL API
Delivered via E-Sparks technical oversight
🏦
UK · FCA

Shopify FCA Capital Finance

FCA compliant, zero-redirect installment plans native inside Shopify checkout supporting e-signatures and calculations.

Shopify Plus FCA Gateway REST APIs Compliance
Delivered via E-Sparks technical oversight
👔
Saudi Arabia

Saudi Men's Fashion Store

Bilingual Hyvä frontend for men's fashion incorporating OTP logins, COD fraud check layers, Apple Pay, and Mada payments.

Magento 2 Hyvä HyperPay RTL
Delivered via E-Sparks technical oversight
📱
B2B · Canada

Auto Buyback & RMA Platform

B2B wholesaler engine integrating tiered dealer pricing matrices, dynamic trade-in buyback portals, and automated RMAs.

Magento 2 Buyback Portal CyberSource B2B
Delivered via E-Sparks technical oversight
🍽️
Germany · Hyvä

German Gastronomy Portal

Hyvä migration with GDPR compliance, GA4 tracking consent gates, custom Algolia adapters, and EU energy tags.

Magento 2 Hyvä Theme Algolia search GDPR GA4
Delivered via E-Sparks technical oversight
🚀
AI Prompts

Multi-Vendor AI Prompt Exchange

Digital prompt marketplace connecting creators with buyers, supporting Stripe split payouts and automatic item thumbnail generation.

Magento 2 Stripe splits Digital delivery AI
Delivered via E-Sparks technical oversight
🖼️
.NET Migration

Large-Format Custom Pricing

Full database migration from legacy .NET code to Magento 2, carrying over custom pricing formulas and graphics workflows.

Magento 2 Pricing Engine .NET Migrate Uploadcare
Delivered via E-Sparks technical oversight
💎
UK Upgrade

Live Metals Price Platform

Magento 2.4.6 upgrade implementing live metal pricing API feeds, Humm BNPL gates, and dynamic luxury fee structures.

Magento 2.4.6 BNPL Live Pricing Stripe PDF
Delivered via E-Sparks technical oversight
🧱
UK · Hyvä

WooCommerce to Hyvä Magento 2

Migrated UK tiles merchant to Hyvä-based Magento 2, hitting sub-second loading averages and conserving existing SEO ranks.

Magento 2 Hyvä Frontend WC Migration SEO
Delivered via E-Sparks technical oversight
🧼
Salsify PXM

Salsify Product Catalog Sync

Automated integration piping Salsify PXM product details to a global hygiene distributor's Magento 2 storefront.

Magento 2 Salsify API PXM integrations REST Sync
Delivered via E-Sparks technical oversight
05 — Client Trust

Testimonials

"Talha's ability to architect Kuwait's first Sharia-compliant BNPL module and pass all strict Adobe Commerce gates was outstanding. His technical depth in Magento 2 is world-class."

HA

Hamad Al-Muraikhi

Product Director, Deema BNPL

"Unified our Magento 2 buyer-facing stores with a custom Laravel vendor portal via high-speed GraphQL integrations. Talha did not just build a store; he designed a scalable business system."

AS

Adil Soulaymane

Co-Founder, Wezzomart Marketplace

"The AI voice verification pipeline Talha integrated with our Shopify store completely transformed our post-purchase operations, cutting dispute rates by a massive 45%."

KH

Koko Hayashi

Founder, Mirai Clinical US

06 — Thought Leadership

Latest Insights

07 — Contact

Let's Discuss
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